The Bachelor of Marketing program develops the tools and skills to prepare students for careers in the marketing field. Students learn to examine consumer behavior, develop, and implement effective sales strategies, develop promotional techniques, and assist in strategic decision-making on product development and pricing. Upon completion of this program students have the foundation and skills to develop a successful career upon entering the workforce.
Students learn how to apply marketing knowledge and skills to meet organizational goals through analytic and managerial techniques related to markets, products, customers, and technology. Marketing provides the tools to identify and service market opportunities to achieve commercial and income goals for all types of enterprises.